Stijn M.J. van Osselaer

SC Johnson Professor of Marketing
SC Johnson Professor of Marketing, Cornell SC Johnson College of Business

Contact Information

347 Sage Hall
Cornell University
Ithaca, NY 14853
p: (607) 255-0112

Stijn M.J. van Osselaer

SC Johnson Professor of Marketing
SC Johnson Professor of Marketing, Cornell SC Johnson College of Business

Expertise

Consumer psychology; marketing

Current Research Interest

Alienation and meaning in consumption and production; consumer self-esteem; consumer decision-making; consumer learning and memory; bilingual consumers; branding; consumer protection

Distinction

Society for Consumer Psychology and American Psychological Association Division 23 President
Journal of Consumer Research Associate Editor
Journal of Marketing, International Journal of Research in Marketing, Journal of Consumer Psychology Editorial Review Board Member
SC Johnson Graduate School of Management Faculty Research Award
Association for Consumer Research Annual Conference Co-Chair

Selected Publications

Evangelidis, Ioannis, and Stijn M.J. van Osselaer. “Interattribute Evaluation Theory.” Journal of Experimental Psychology (2019).

Goenka, Shreyans, and Stijn M.J. van Osselaer. “Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion.” Journal of Consumer Research (2019).

Cornell Research Website Article

The Consumer-Producer Experience