Sachin Gupta

Marketing and Management Communication, SC Johnson College of Business
Henrietta Johnson Louis Professor of Management

Gupta-FR.jpg

Lindsay France (UPhoto)

Contact Information

452 Sage Hall
Cornell University
Ithaca, NY 14853
p: (607) 255-2354

Sachin Gupta

Marketing and Management Communication, SC Johnson College of Business
Henrietta Johnson Louis Professor of Management

Expertise

Market research; marketing analytics; health care; privacy; nonprofits

Current Research Interest

Reidentification risk in panel data; improving the delivery of rural eye care

Distinction

Journal of Marketing Research Editor-in-Chief
American Marketing Association Paul E Green Award (2021 and 2003)
AMA-EBSCO Award for Responsible Research in Marketing
American Marketing Association O’Dell Award
Stephen Russell Distinguished Teaching Award
Apple Award for Excellence in Teaching

Selected Publications

Gupta, Sachin, Omkar D. Palsule-Desai, C. Gnanasekaran, and Thulasiraj Ravilla. “Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India.” Journal of Marketing Research 55, no. 6 (2018): 884–899.

Schneider, Matthew J., Sharan Jagpal, Sachin Gupta, Shaobo Li, and Yan Yu. “A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data.” Marketing Science 37, no. 1 (2018): 153–171.

Cornell Research Website Article

Advertising and the Public Good