Karan Girotra

Professor
Cornell Tech; Samuel Curtis Johnson Graduate School of Management, Cornell SC Johnson College of Business

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Patricia Kuharic

Contact Information

2 West Loop Road
Cornell Tech
New York, NY 10044

Karan Girotra

Professor
Cornell Tech; Samuel Curtis Johnson Graduate School of Management, Cornell SC Johnson College of Business

Expertise

Smart transportation; urban living; marketplaces; business model innovation; startup science; new venture management; ideation

Current Research Interest

Designing new business models for urban living, smart transportation, and e-commerce; data analytics; pricing; assortment planning; service design; digital transformation; innovation

Distinction

Production and Operations Management Society Wickham Skinner Early Career Research Award
Poets & Quants’ Best 40 under 40 Business Professors

Selected Publications

Girotra, Karan and Serguei Netessine. The Risk-Driven Business Model: Four Questions That Will Define Your Company. Boston: Harvard Business Review Press, 2014.

Belavina, Elena, Karan Girotra, and Ashish Kabra. “Online Grocery Retail: Revenue Models and Environmental Impact.” Management Science 63, no. 6 (2017): 1781-1799.

Cornell Research Website Article

A Technology-Transformed Way of Life