Services marketing; consumer experience management; emotions; brand relationship; sustainability and green marketing
Current Research Interest
Technology-driven consumer insight; service experience design; experiential consumption and emotions; behavioral nudging; experiential and material gifting; sustainability-related service design
Cornell School of Hotel Administration Teacher of the Year Award
Cornell University Merrill Presidential Scholar Outstanding Educator Award
Cornell School of Hotel Administration Ted Teng ’79 Dean’s Teaching Excellence Award
Chun, HaeEun Helen, Kristin Diehl, and Deborah J. MacInnis. “Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment.” Journal of Marketing 81, no. 3 (2017): 96-110.
Chun, HaeEun Helen and Yue Woon Hiang. “Free Drink or Free Mug? Managing Service Experience with Complimentary Gifts.” Service Science 8, no. 2 (2016): 184-202.
Cornell Research Website Article
Consumer Behavior—Motivations, Emotions