Robert Barker (UPhoto)
Chekitan S. Dev
Professor
Peter and Stephanie Nolan School of Hotel Administration, Cornell SC Johnson College of Business
Contact Information
252 Statler Hall
Cornell University
Ithaca, NY 14853
p:
(607) 255-9169
Chekitan S. Dev
Professor
Peter and Stephanie Nolan School of Hotel Administration, Cornell SC Johnson College of Business
Expertise
Strategic marketing; brand management; strategic alliances; E-commerce
Current Research Interests
Hospitality branding
Distinction
Cornell Hotel School Dean’s Academic Excellence Award
Cornell Center for Hospitality Research Industry Relevance Award
Emerald Highly Commended Paper Award
John Wiley & Sons Lifetime Achievement Award
Selected Publications
Dev, Chekitan S. Hospitality Branding. Ithaca, NY: Cornell University Press, 2012.
Dev, Chekitan S. “Prune the Brand Portfolio?” Harvard Business Review (2018): 167-171.