
Robert Barker (UPhoto)
Strategic marketing; brand management; strategic alliances; E-commerce
Hospitality branding
Cornell Hotel School Dean’s Academic Excellence Award
Cornell Center for Hospitality Research Industry Relevance Award
Emerald Highly Commended Paper Award
John Wiley & Sons Lifetime Achievement Award
Dev, Chekitan S. Hospitality Branding. Ithaca, NY: Cornell University Press, 2012.
Dev, Chekitan S. “Prune the Brand Portfolio?” Harvard Business Review (2018): 167-171.