Robert Barker (UPhoto)
Chekitan S. Dev
Professor
School of Hotel Administration, Cornell SC Johnson College of Business
Contact Information
252 Statler Hall
Cornell University
Ithaca, NY 14853
p:
(607) 255-9169
Chekitan S. Dev
Professor
School of Hotel Administration, Cornell SC Johnson College of Business
Expertise
Strategic marketing; brand management; strategic alliances; E-commerce
Current Research Interests
Hospitality branding
Distinction
Cornell Hotel School Dean’s Academic Excellence Award
Cornell Center for Hospitality Research Industry Relevance Award
Emerald Highly Commended Paper Award
John Wiley & Sons Lifetime Achievement Award
Selected Publications
Dev, Chekitan S. Hospitality Branding. Ithaca, NY: Cornell University Press, 2012.
Dev, Chekitan S. “Prune the Brand Portfolio?” Harvard Business Review (2018): 167-171.