Robert Barker (UPhoto)
Chekitan S. Dev
Professor
School of Hotel Administration, SC Johnson College of Business
Contact Information
252 Statler Hall
Cornell University
Ithaca, NY 14853
p:
(607) 255-9169
Chekitan S. Dev
Professor
School of Hotel Administration, SC Johnson College of Business
Expertise
Strategic marketing; brand management; strategic alliances; E-commerce
Current Research Interests
Hospitality branding
Distinction
Cornell Hotel School Dean’s Academic Excellence Award
Cornell Center for Hospitality Research Industry Relevance Award
Emerald Highly Commended Paper Award
John Wiley & Sons Lifetime Achievement Award
Selected Publications
Dev, Chekitan S. Hospitality Branding. Ithaca, NY: Cornell University Press, 2012.
Tsai, Yi-Lin, Chekitan S. Dev, and Pradeep Chintagunta. “What’s in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry.” Journal of Marketing Research 52, vol. 6 (2015): 865-878.
Cornell Research Website Article
Much To Say about Hotel Brands, Customers