Chekitan S. Dev

Professor
School of Hotel Administration, SC Johnson College of Business

Chekitan Dev.jpg

Robert Barker (UPhoto)

Contact Information

252 Statler Hall
Cornell University
Ithaca, NY 14853
p: (607) 255-9169

Chekitan S. Dev

Professor
School of Hotel Administration, SC Johnson College of Business

Expertise

Strategic marketing; brand management; strategic alliances; E-commerce

Current Research Interests

Hospitality branding

Distinction

Cornell Hotel School Dean’s Academic Excellence Award
Cornell Center for Hospitality Research Industry Relevance Award
Emerald Highly Commended Paper Award
John Wiley & Sons Lifetime Achievement Award

Selected Publications

Dev, Chekitan S. Hospitality Branding. Ithaca, NY: Cornell University Press, 2012.

Tsai, Yi-Lin, Chekitan S. Dev, and Pradeep Chintagunta. “What’s in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry.” Journal of Marketing Research 52, vol. 6 (2015): 865-878.

Cornell Research Website Article

Much To Say about Hotel Brands, Customers