Chekitan S. Dev

Professor
Peter and Stephanie Nolan School of Hotel Administration, Cornell SC Johnson College of Business

Chekitan Dev.jpg

Robert Barker (UPhoto)

Contact Information

252 Statler Hall
Cornell University
Ithaca, NY 14853
p: (607) 255-9169

Chekitan S. Dev

Professor
Peter and Stephanie Nolan School of Hotel Administration, Cornell SC Johnson College of Business

Expertise

Strategic marketing; brand management; strategic alliances; E-commerce

Current Research Interests

Hospitality branding

Distinction

Cornell Hotel School Dean’s Academic Excellence Award
Cornell Center for Hospitality Research Industry Relevance Award
Emerald Highly Commended Paper Award
John Wiley & Sons Lifetime Achievement Award

Selected Publications

Dev, Chekitan S. Hospitality Branding. Ithaca, NY: Cornell University Press, 2012.

Dev, Chekitan S. “Prune the Brand Portfolio?” Harvard Business Review (2018): 167-171.

Cornell Research Website Article

Much To Say about Hotel Brands, Customers