Brooke Erin Duffy
Social media; gender and inequality; media and cultural industries; creative labor; the impact of emergent technologies on hiring and employment; advertising and consumer culture
Current Research Interest
The platformization of cultural production; the impact of algorithmic precarity on media and creative workers; indices of invisibility in social media labor
Young Scholar Award, Popular Communication Division, International Communication Association
Emerging Scholar Award, Critical/Cultural Studies Division, National Communication Association
Lillian Lodge Kopenhaver Outstanding Woman Junior Scholar Award
Duffy, Brooke Erin. (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. New Haven, CT: Yale University Press, 2017.
Duffy, Brooke Erin, and Becca Schwartz. “Digital ‘Women’s Work?’: Job Recruitment Ads and the Feminization of Social Media Employment.” New Media & Society 20, no. 8 (August 2018): 2972–2989.