Studying Social Technology Non-Use
Geraldine K. Gay and Eric Baumer ask three questions: How can we advance our understanding of technology use and the user by exploring its relationship with different types, degrees, and varieties of non-use? How is privacy conceptualized and enacted through non-use, and how do those practices help us reconsider the definition and constitution of privacy? What are the processes and experiences of leaving online groups and communities?
The goal is to analyze factors associated with Facebook non-use in order to develop a deep, rich understanding of how social technologies mediate and are embedded in complex sociotechnical milieu. Through large-scale surveys, focus groups, statistical modeling, and network analysis, this research will help researchers build an understanding of the influences on, and practices of, social technology avoidance and therefore contribute to the design of systems that better meet the needs of people.