Brooke Erin Duffy

Associate Professor
Communication, College of Agriculture and Life Sciences

Contact Information

478 Mann Library
Cornell University
Ithaca, NY 14853

Brooke Erin Duffy

Associate Professor
Communication, College of Agriculture and Life Sciences

Expertise

Social media; gender and inequality; media and cultural industries; creative labor; the impact of emergent technologies on hiring and employment; advertising and consumer culture

Current Research Interest

The platformization of cultural production; the impact of algorithmic precarity on media and creative workers; indices of invisibility in social media labor

Distinction

Young Scholar Award, Popular Communication Division, International Communication Association
Emerging Scholar Award, Critical/Cultural Studies Division, National Communication Association
Lillian Lodge Kopenhaver Outstanding Woman Junior Scholar Award

Selected Publications

Duffy, Brooke Erin. (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. New Haven, CT: Yale University Press, 2017.

Duffy, Brooke Erin, and Becca Schwartz. “Digital ‘Women’s Work?’: Job Recruitment Ads and the Feminization of Social Media Employment.” New Media & Society 20, no. 8 (August 2018): 2972–2989.

Cornell Research Website Article

Dream Work—Unpaid Labor in the Gig Economy