Health communication; policy-relevant communication; effects of messages on health behavior and support for social policy; media campaign evaluation
Current Research Interest
Theory and practice in the design of strategic messages (including personal stories, counter-messaging, and graphic imagery) to shape public and policymaker support for health policies and other collective, multi-sector solutions to social problems; developing effective e-cigarette (tobacco-related vaping products) warning-label messages that reduce use of these products among non-smoking youth but do not discourage current cigarette smokers from quitting
Cornell College of Agriculture and Life Sciences Research and Extension Award for Outstanding Accomplishments in Science and Public Policy
Health Education and Health Promotion Section of the American Public Health Association Early Career Award
Lewis Donohew Outstanding Scholar in Health Communication Award
Niederdeppe, Jeff, Deena Kemp, Elliot Jesch, Leah M. Scolere, Amelia Greiner Safi, Norman Porticella, Rosemary J. Avery, Michael C. Dorf, Alan D. Mathios, and Sahara Byrne. “Using Warning Labels to Counter Effects of Social Cues and Brand Imagery in Cigarette Advertising.” Health Education Research 34, no. 1 (2019): 39–49.
Niederdeppe, Jeff, Kathryn Heley, and Colleen L. Barry. “Inoculation and Narrative Strategies in Competitive Framing of Three Health Policy Issues.” Journal of Communication 65, no. 5 (2015): 838–862.