Jeff Niederdeppe

Associate Professor
Communication, College of Agriculture and Life Sciences

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Jeff Niederdeppe
Jason Koski (UPhoto)

Contact Information

476 Mann Library Building
Cornell University
Ithaca, NY 14853
p: (607) 255-9706

Jeff Niederdeppe

Associate Professor
Communication, College of Agriculture and Life Sciences

Expertise

Health communication; policy-relevant communication; effects of messages on health behavior and support for social policy; media campaign evaluation

Current Research Interest

Theory and practice in the design of strategic messages (including personal stories, counter-messaging, and graphic imagery) to shape public and policymaker support for health policies and other collective, multi-sector solutions to social problems; developing effective e-cigarette (tobacco-related vaping products) warning-label messages that reduce use of these products among non-smoking youth but do not discourage current cigarette smokers from quitting

Distinction

Cornell College of Agriculture and Life Sciences Research and Extension Award for Outstanding Accomplishments in Science and Public Policy
Health Education and Health Promotion Section of the American Public Health Association Early Career Award
Lewis Donohew Outstanding Scholar in Health Communication Award

Selected Publications

Niederdeppe, Jeff, Deena Kemp, Elliot Jesch, Leah M. Scolere, Amelia Greiner Safi, Norman Porticella, Rosemary J. Avery, Michael C. Dorf, Alan D. Mathios, and Sahara Byrne. “Using Warning Labels to Counter Effects of Social Cues and Brand Imagery in Cigarette Advertising.” Health Education Research 34, no. 1 (2019): 39–49.

Niederdeppe, Jeff, Kathryn Heley, and Colleen L. Barry. “Inoculation and Narrative Strategies in Competitive Framing of Three Health Policy Issues.” Journal of Communication 65, no. 5 (2015): 838–862.

Cornell Research Website Article

Communication Strategies for Health Issues